Pampers Helps Relieve One of Parents' Worst Diaper Fears With

Pampers Swaddlers’ new Blowout Barrier is the brand’s biggest innovation since 2018, designed to help prevent up to 100% of leaks – even blowouts It can be new parents’ worst nightmare; it even has the power to strike fear in the heart of the most experienced parent or caregiver: diaper blowouts. A recent survey found that 13 million diaper blowouts happen to parents every week in the US 1 . Furthermore, six in ten parents fear potential blowouts 2 , and more than a third of parents (35%) live in constant fear of blowouts happening at any time 3 . That’s why Pampers is introducing their biggest innovation since 2018 with a revamped Pampers Swaddlers featuring the new Blowout Barrier. The new Blowout Barrier helps prevent up to 100% of leaks, even blowouts – giving parents one less thing to fear. Packaging shot (Photo: Pampers) “As a dad and NBA athlete, I know a thing or two about preventing blowouts both on and off the court,” said CJ McCollum. “The shame and embarrassment of dealing

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