Adidas's Yeezy Mess Has Been a Billion-Dollar Nightmare for the Business - Bloomberg
![Adidas's Yeezy Mess Has Been a Billion-Dollar Nightmare for the Business - Bloomberg](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iD4QT68cCp0s/v0/-1x-1.jpg)
The partnership with Ye, formerly known as Kanye West, was the stuff of sneakerhead legend—and its demise has the shoe company scrambling to replace nearly half of its profits.
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Kanye West Is Giving Away the Yeezy Quantums in Chicago
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Best Reads: Adidas After Yeezy, China's Spy Crackdown, Ponzi
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Adidas's Yeezy Mess Has Been a Billion-Dollar Nightmare for the
![](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ieBDM4UhL73E/v0/pidjEfPlU1QWZop3vfGKsrX.ke8XuWirGYh1PKgEw44kE/-1x-1.png)
Best Reads: Adidas After Yeezy, China's Spy Crackdown, Ponzi
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Adidas Takes Small Step Forward While Mulling Yeezy Options
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Kanye West Made Adidas Billions. He Can Also Destroy It - Bloomberg
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Adidas's Yeezy Mess Has Been a Billion-Dollar Nightmare for the
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Adidas Made More Than $560 Million Off Unsold Yeezy Shoes
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Adidas could 'literally burn' $500M in unsold 'Yeezy' apparel: report
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adidas YEEZY BOOST 380 Brown Black GZ0472
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Adidas Hasn't Solved Its Yeezy Problem Since Kanye West Split
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Adidas's Yeezy Mess Has Been a Billion-Dollar Nightmare for the
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Kanye West Cut by Adidas, Wrecking Path to Multibillion-Dollar