Mars to change name of Uncle Ben's rice from next year
![Mars to change name of Uncle Ben's rice from next year](https://dus09vr7ngt46.cloudfront.net/uploads/2020/09/23114504/bens.jpg?height=350&width=700&cropped)
Mars has revealed that the brand name and identity of the famous Uncle Ben’s rice products will be changed to Ben’s Original.
![](https://cdn.foodbeast.com/wp-content/uploads/2020/09/uncle-bens-rebrand.jpg)
Uncle Ben's Is No More: Brand Name Will Be 'Ben's Original' Starting In 2021
![](https://static-prod.adweek.com/wp-content/uploads/2020/06/uncle-bens-content-2020.jpg)
Uncle Ben's Vows Change Following Aunt Jemima News
![](https://c8.alamy.com/comp/2C324C9/miami-fl-usa-18th-june-2020-a-product-image-as-mars-the-parent-company-of-uncle-bens-rice-said-wednesday-that-now-was-the-right-time-to-evolve-the-brand-including-visually-but-did-not-release-details-of-what-exactly-would-change-or-when-the-move-follows-a-similar-announcement-earlier-in-the-day-by-quaker-oats-the-company-that-owns-aunt-jemimas-syrup-on-june-18-2020-in-miami-florida-credit-mpi04media-punchalamy-live-news-2C324C9.jpg)
Miami, FL, USA. 18th June, 2020. A product image as Mars, The parent company of Uncle Ben's rice said Wednesday that now was the right time to evolve the brand, including visually
![](https://www.voice-online.co.uk/wp-content/uploads/2020/09/GettyImages-1250298287.jpg)
Uncle Ben's has a new name after being criticised for racial stereotyping - Voice Online
![](https://www.marsfoodservices.com/s3media/styles/webp/public/2023-06/Bens%20Original_Dirty%20Rice.png.webp?VersionId=3Ehx1TvKPSzy4auMz8Lnx7BtWlPW60cW&itok=etejxOpS)
BEN'S ORIGINAL™ Dirty Rice
![](https://images.ladbible.com/resize?type=jpeg&quality=70&width=648&fit=contain&gravity=null&url=https://s3-images.tyla.com/s3/content/e3100a175f6b015df85a92929a28549a.png)
Uncle Ben's Rice Unveils New Name Change - Tyla
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Uncle Ben's rice is now 'Ben's Original' and available on store shelves in new package
![](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2Fcontent%2Funcle_bens_shutterstock_1758321248.jpg&h=570&w=855&q=100&v=20170226&c=1)
Mars rebrands Uncle Ben's to remove 'inequities' associated with rice product, PR
![](https://img.rasset.ie/00155a59-1600.jpg)
Uncle Ben's' rebrand after racial stereotype criticism
![](https://ichef.bbci.co.uk/news/976/cpsprodpb/0A4B/production/_112953620_gettyimages-630756548.jpg)
Uncle Ben's rice changes name to more 'equitable' brand - BBC News
![](https://media.wbir.com/assets/WFMY/images/9be712da-db13-4dee-a4bb-73d0031fb7a2/9be712da-db13-4dee-a4bb-73d0031fb7a2_1920x1080.jpg)
Ben's Original' to replace Uncle Ben's as new rice brand name