Mars to change name of Uncle Ben's rice from next year

Mars has revealed that the brand name and identity of the famous Uncle Ben’s rice products will be changed to Ben’s Original.

Uncle Ben's Is No More: Brand Name Will Be 'Ben's Original' Starting In 2021

Uncle Ben's Vows Change Following Aunt Jemima News

Miami, FL, USA. 18th June, 2020. A product image as Mars, The parent company of Uncle Ben's rice said Wednesday that now was the right time to evolve the brand, including visually

Uncle Ben's has a new name after being criticised for racial stereotyping - Voice Online

BEN'S ORIGINAL™ Dirty Rice

Uncle Ben's Rice Unveils New Name Change - Tyla

Uncle Ben's rice is now 'Ben's Original' and available on store shelves in new package

Mars rebrands Uncle Ben's to remove 'inequities' associated with rice product, PR

Uncle Ben's' rebrand after racial stereotype criticism

Uncle Ben's rice changes name to more 'equitable' brand - BBC News

Ben's Original' to replace Uncle Ben's as new rice brand name