Joico - Color Butter

Imagine a 5-minute treatment that amps up the intensity of haircolor; quenches each strand with the richest conditioners; adds a burst of roaring red tones to blondesand lasts up to 10 shampoos. You get all that and more with Color Butter Red—a brilliant, low-commitment hybrid that combines fun color and reparative

Here’s Why You’ll Love It

Brilliant, true-to-hue pigments re-energize investment hair color, while blondes will have fun playing with a bright palette of possibilities.

Highly moisturizing ingredients leave hair silky-soft, shiny, and deeply conditioned

Refreshes existing hair color instantly, adding a newfound brilliance and intensity

Can be applied to damp or dry hair

Let's you play with pops of fashion color with minimal commitment

Safe way to experiment with fashion shades while conditioning your hair

Can be mixed and/or diluted for the artist in you

Allows you to easily create color melts and dipped tips

Peroxide, ammonia, MEA, and PPD free

Now Let’s Use It

From pops of powerful scarlet to gingers that need some punch, Color Butter Red revs things up in mere minutes, leaving hair blissfully shiny and soft to the touch.

Option 1: Nail a fun, short-term color result on light to dark-blonde hair (natural or prelightened) — the burst of color comes with its own strengthening, moisturizing treatment.

Option 2: When vibrant, semi-permanent color begins to fade, Color Butter reignites the shade, restoring hair’s condition, strength, and luster between salon visits.

Option 3: The perfect last step following a color service, providing additional pigment deposits with longer lasting, more dynamic salon color results, and deep conditioning.

In-Salon: After a Color Intensity color service, shampoo as usual, then use Color Butter in place of conditioner. Leave on for 5 minutes and rinse thoroughly. (Be sure to wear gloves during both application and rinsing.)

At Home: To refresh faded color or add pops of fun to blonde hair, apply Color Butter to dry or damp strands. Leave on for 5 minutes before rinsing thoroughly; no need to use conditioning products.
(Be sure to wear gloves during application and rinsing.)

Introducing NEW Color Intensity Color Butter brilliant, ultra-moisturizing hybrid to amp up the richness of high-beam hair color or add a pop of color to blondes who want to shake things up. WHAT IT DOES: Parched strands become completely quenched, gloriously glossy, and silky to the touch; that's because Color Butter strengthens weak, pre-lightened hair, restoring vital moisture levels that leave hair frizz-free and amazingly responsive to styling.