Why the Kit Kat Is the Most Influential Candy Bar of All Time

According to Time magazine, it’s the Kit Kat, which may have you scratching your head. Sure, a Kit Kat is a delight, chocolatey and crunchy and shareable with friends (on the rare occasions you’re feeling generous). The Kit Kat bar was the first candy to be marketed around the concept of sharing. You can’t say that about Snickers, for which the marketing campaign is based on the notion that the bar soothes a raging hunger capable of transforming one into a total diva. Unless, of course, you’re talking about the the Slice n’ Share Snickers bar, which is 10 inches long and clocks in at 2,000 calories.
According to Time magazine, it’s the Kit Kat, which may have you scratching your head. Sure, a Kit Kat is a delight, chocolatey and crunchy and shareable with friends (on the rare occasions you’re feeling generous). The Kit Kat bar was the first candy to be marketed around the concept of sharing. You can’t say that about Snickers, for which the marketing campaign is based on the notion that the bar soothes a raging hunger capable of transforming one into a total diva. Unless, of course, you’re talking about the the Slice n’ Share Snickers bar, which is 10 inches long and clocks in at 2,000 calories.
According to Time magazine, it’s the Kit Kat, which may have you scratching your head. Sure, a Kit Kat is a delight, chocolatey and crunchy and shareable