Inside the rebrand of Uncle Ben's rice

Listening to consumers and stakeholders was an integral part of the rebranding process.

We listened, we learned, we're changing…' Uncle Ben's rebrands to more 'inclusive' Ben's Original

Uncle Ben's, Aunt Jemima to rebrand over stereotypes

Who was Frank Brown? The real person behind Uncle Ben's rice - and why the product is getting a rebrand

Now That Uncle Ben's Rice Is Rebranding, Will Nigerians Still Buy?-The Scoop

Mars rebranding Uncle Ben's rice as company seeks end to racial bias

Mars rebrands Uncle Ben's to remove 'inequities' associated with rice product, PR

Uncle Ben's Rice Will Rebrand To Avoid Racial Stereotypes

Ben's Original—previously Uncle Ben's—debuts new packaging

Uncle Ben's Rebranded Packaging & Name Hit Stores To Break Free From Stereotypes – Baxter & Stuart Creative

Uncle Ben's name goes from Australian shelves but the rice remains - AdNews

Cream of Wheat parent scrutinizes chef logo after racism complaints

Uncle Ben's Rice Officially Changes Its Name and Packaging

Aunt Jemima, Uncle Ben's to change brands due to racial stereotyping

How Mars rebranded Ben's Original with a focus on purpose and activism - Ragan Communications

Uncle Ben's rice to change branding in racism row - Wales Online