Inside IKEA's Digital Transformation
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How does going digital change a legacy retail brand? According to Barbara Martin Coppola, CDO at IKEA Retail, it’s a challenge of remaining fundamentally the same company while doing almost everything differently. In this Q&A, Martin Coppola talks about how working in tech for 20 years prepared her for this challenge, why giving customers control over their data is good business, and how to stay focused on the core mission when you’re changing everything else.
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Inside IKEA's Digital Transformation with Barbara Martin Coppola
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How IKEA is creating a more affordable, accessible and sustainable
Inside IKEA's Digital Transformation, PDF, Analytics
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Inside IKEA's English-friendly digital transformation and game
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How IKEA Is Stepping Up Its Digital Transformation?
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IKEA's Leap Forward with Data and AI - Digital Innovation and
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How IKEA is stepping up its digital transformation
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