Will IKEA Find a Home in India? - Knowledge at Wharton
![Will IKEA Find a Home in India? - Knowledge at Wharton](https://knowledge.wharton.upenn.edu/wp-content/uploads/2017/10/ikea.jpg)
IKEA’s entry into India is expected to boost the country’s nascent branded furniture market. Meanwhile, Indian firms are gearing up for competition. …Read More
![](https://www.thenationalnews.com/resizer/hXE0jtGISeXb8JwEpVVW0obK8tY=/arc-photo-thenational/eu-central-1-prod/public/MHBAQIPSDHFPG2L5S34EH6C6U4.jpg)
Ikea store is a success story for Modi's 'Make in India
![](https://bsmedia.business-standard.com/_media/bs/img/article/2018-10/18/full/1539805936-9943.jpg?im=FeatureCrop,size=(826,465))
Ikea's 'smart' move in India rides on customer's love of shopping
These magazine often focus on related subjects to draw a more specific audience. For instance, architecture as a primary aspect of Dwell, while
![](https://i.ebayimg.com/images/g/KuUAAOSwrCxiGFhy/s-l1200.webp)
IKEA TRONES RED shoe organizer wall pocket storage cabinet box Rare Color CLACK
![](https://knowledge.wharton.upenn.edu/wp-content/uploads/2017/11/coca-cola-650x440.jpg)
Marketing Archives - Page 40 of 72 - Knowledge at Wharton
Monica Vyavahare - Wharton Analytics Fellow - Business Lead
Ceena Gopalakrishnan - Expansion Development Manager US - IKEA
Preeti Lokam on LinkedIn: #whartonmba #halfwaythere #personalgrowth
![](https://image.slidesharecdn.com/ikeaataglance-231015151857-e9b7fbaa/85/ikea-at-a-glance-2-320.jpg?cb=1697383472)
Ikea At A Glance
![](https://static01.nyt.com/images/2018/08/08/business/08IKEAINDIA-5/merlin_142078587_aac5b259-ae28-491d-989e-03c30f40ee13-articleLarge.jpg?quality=75&auto=webp&disable=upscale)
Ikea Opens First India Store, Tweaking Products but Not the Vibe
![](https://static01.nyt.com/images/2018/08/08/business/08IKEAINDIA-9/merlin_142078830_0db2af2a-c0f8-46b4-b7e0-52bf459bfb6f-articleLarge.jpg?quality=75&auto=webp&disable=upscale)
Ikea Opens First India Store, Tweaking Products but Not the Vibe
![](https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/5f804755-f91c-4211-b032-18d18864a0c6/ikea-delivery-shipping-costs-truck-3d3b878578a34823bb47f5bfef3f0f0d.jpg?t=1702695226)
From Sweden to India: How Ikea Captured the Market
![](https://m.media-amazon.com/images/I/71TflY6BZRL._AC_UF1000,1000_QL80_.jpg)
Different: Escaping the Competitive Herd: Moon, Youngme