Will IKEA Find a Home in India? - Knowledge at Wharton

IKEA’s entry into India is expected to boost the country’s nascent branded furniture market. Meanwhile, Indian firms are gearing up for competition. …Read More

Ikea store is a success story for Modi's 'Make in India

Ikea's 'smart' move in India rides on customer's love of shopping

These magazine often focus on related subjects to draw a more specific audience. For instance, architecture as a primary aspect of Dwell, while

IKEA TRONES RED shoe organizer wall pocket storage cabinet box Rare Color CLACK

Marketing Archives - Page 40 of 72 - Knowledge at Wharton

Monica Vyavahare - Wharton Analytics Fellow - Business Lead

Ceena Gopalakrishnan - Expansion Development Manager US - IKEA

Preeti Lokam on LinkedIn: #whartonmba #halfwaythere #personalgrowth

Ikea At A Glance

Ikea Opens First India Store, Tweaking Products but Not the Vibe

Ikea Opens First India Store, Tweaking Products but Not the Vibe

From Sweden to India: How Ikea Captured the Market

Different: Escaping the Competitive Herd: Moon, Youngme