How a Brand Makeover Set the Stage for Barbie's Blockbuster - WSJ

Mattel Inc. went back to the brand’s origins to reconnect with parents and kids

How Barbie Came to Life - Adoring Kate McKinnon

The Race Is On to Be This Holiday's Hottest Doll—and Billions Are

The Summer of 'Barbie' Has Only Just Begun - WSJ

The Summer of 'Barbie' Has Only Just Begun - WSJ

Jim Stengel on LinkedIn: How a Brand Makeover Set the Stage for

Case study: Behind-the-scenes of Barbie's blowout 60th birthday

Margot Robbie's Best Fashion Looks: See Her Style Evolution

How Barbie has sustained as one of the most successful toy brands

Mattel's 'Barbie' is a hit. Retailers and restaurants want in

How Margot Robbie and Luckychap Entertainment Are Forces of Change