How Wrigley's managed to dominate the chewing gum world
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For nearly 130 years, the brand Wrigley's has become synonymous with chewing gum. Since 2015, Mars Wrigley has held 25% of the global brand share for chewing gum and a 40% hold in the U.S.
For nearly 130 years, the brand Wrigley's has become synonymous with chewing gum. Since 2015, Mars Wrigley has held 25% of the global brand share for chewing gum and a 40% hold in the U.S.
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We Can Thank the 1893 Chicago World's Fair for These Amazing Things
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Wrigley launches Orbit White, 2016-07-26
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How Wrigley's managed to dominate the chewing gum world
Wrigley Company - Wikipedia
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The Wrigley's Story — Innovation Lessons From a Chewing Gum, by Arun Rafi
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Marketing Diary Wrigley's Orbit Chewing Gum
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June, 2018
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11 Things You Need to Know Before Chewing Wrigley's Gum
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Chewing Gum: $1 Billion Sales - The New York Times
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Sticky situation: Mexico City's sisyphean battle with chewing gum, Cities
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Wm. Wrigley Jr. Company, est. 1891 - Made-in-Chicago Museum