How Coca-Cola and Pepsi achieved global domination - Vox

They built billion-dollar empires selling sugar water.

Pepsi's generation collectivism Vs Coke's Diversity

Pepsi Vs Coca Cola - The Advertising & Marketing Battle

Coca-Cola Competitors - FourWeekMBA

Strategy Study: How Coca-Cola became one of the most successful brands in history

Pepsi: From Cola Wars to Global Icon: The Journey of Pepsi's Pep - FasterCapital

Brand Domination Wars: Funny Battles, Outrageous Tactics! - Proscale

Social Media Duel: Coca Cola VS. Pepsi

Pepsi and CocaCola: How They Leveraged Each Other's Brands

Pepsi's plan for global domination - The Globe and Mail

Analysis: The Coke vs Pepsi Social Presence Showdown

The Carbonated Empire: The Scope Coca Cola Co's Global Domination