Revealed: How LEGO and Hasbro teamed up for Optimus Prime

Daily Prime - Optimus Prime First Look from Transformers Rise / Reactivate Game

Hasbro Reveals Self-Transforming $700 Optimus Prime

The LEGO Group and TRANSFORMERS: ENGAGE BRICK MODE - About Us

The LEGO Group and TRANSFORMERS: ENGAGE BRICK MODE - About Us

$700 Optimus Prime Robot Will Walk, Race And Transform On Its Own

LEGO Announces Collaboration With Hasbro To Create LEGO Optimus Prime - FBTB

Robosen and Hasbro Reveal New Elite Optimus Prime - Cinelinx

LEGO Teams Up With Hasbro In A Long Rumoured Collaboration

Collectible News: Yolopark Releases New Photos of Bumblebee Movie Optimus Prime

Review: LEGO 10302 Optimus Prime - Jay's Brick Blog

KRE-O Transformers Optimus Prime Construction Set (31143) : Toys & Games

Lego is launching an epic Optimus Prime Transformers set that's straight out of the 80s