Alibaba Takes Sanrio Characters Further Into Chinese Market

Sanrio, the Japanese company behind Hello Kitty, has partnered with Alibaba Group's licensing platform Alifish to drive growth in China.

Alibaba Takes Sanrio Characters Further Into Chinese Market

Hello Kitty's $80B+ Secret Sauce - by Trungphan2

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Hello Kitty Owner Sanrio Soars on China License Deal With Alibaba Unit - Bloomberg

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Who are You? Sanrio Characters, sanrio

Cover Story: TikTok's Chinese Twin Is Taking On Alibaba and Meituan for E-Commerce Market Share - Caixin Global