Ford Almost Had Their Flat Logo Redesign--in 1966, by Paul Rand
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Recently multiple automakers have updated their logos to the "flat" aesthetic… …but one company resisting the trend is Ford. In fact, their logo has remained remarkably consistent over the years: But as it turns out, they almost got their flat logo redesign…way back in 1966, by none other
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Paul Rand's Rejected 1966 Ford Logo