F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur

The plant-based milk producer is renowned for the snarky tone of its marketing. But the latest effort might end up souring its image

Hands up who's heard of TOM LICHTENHELD?

Oatly's no f*ck billboard calls out climate damaging products

Fck Oatly

Fck Oatly takes transparency, authenticity to a whole level

Oatly picking a fight = marketing? - by Benyamin Elias

i really like oatly oatmilk & fucking hate their marketing copy/strategy

Oatly's genius F*ck Oatly campaign - Customer Camp

Why greenwashing fears must not hold back environmental initiatives

Fck Oatly takes transparency, authenticity to a whole level

Oatly - It's like milk, but made for humans - Alfred

Will AI replace the CEO?

Oatly - It's like milk, but made for humans - Alfred

Oatly's genius F*ck Oatly campaign - Customer Camp

How a promising ad campaign by Swedish Oatly went badly wrong