English Tea Shop eyes APAC as next major target on the back of rising gifting and premiumisation trends

Premium organic tea brand English Tea Shop has designated the Asia Pacific region as its next major target market after a decade of growth in Europe, citing growing consumer demands for premiumisation and products designed for gifting as strong drivers.

English Tea Shop eyes APAC as next major target on the back of rising gifting and premiumisation trends

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English Tea Shop Holiday White Prism 12tea pyramid tea bags

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