Best Day Ever: Behind the Barbie Licensing Collaborations

License Global visited Trafalgar Square to look at the new movie collaborations celebrating an important moment in the brand’s 65-year history.

The Barbie Phenomenon and Its Impact on Brands and Consumer

Barbie (film), Moviepedia

Small businesses want a piece of Barbie's world, Marketing

Bloomingdale's and Barbie Get Ready for Their Summer Fling

15 Pinkest, Most Stylish Barbie Fashion Brand Collabs

Best Day Ever: Behind the Barbie Licensing Collaborations

All of the Barbie movie merch collections you can buy

Why Are We All So Obsessed With Barbie?

Barbie' movie merch: 23 toys, clothes, and accessories to buy now

Barbie Marketing Campaign Explained: How Warner Bros Promoted the Film

10 inspiring Barbies to boost your motivation on National Barbie