How Coca-Cola refreshed itself in the face of changing tastes - I by IMD

The Birth of a Refreshing Idea - Brand Magic

Coca-Cola Move: Coke's New Flavor Tastes Like

Coca-Cola's PR disaster, 30 years later - CBS News

How Coca-Cola refreshed itself in the face of changing tastes - I by IMD

The Birth of a Refreshing Idea - Brand Magic

Coca-Cola takes 'One Brand' marketing strategy global with 'Taste the Feeling' campaign

Coca Cola's Future-Ready Mix - IMD business school for management and leadership courses

How Coca-Cola stays refreshed

Coca Cola's Future-Ready Mix - IMD business school for management and leadership courses