A Closer Look at the Rebranding of Coca-Cola Zero
![A Closer Look at the Rebranding of Coca-Cola Zero](https://858343.fs1.hubspotusercontent-na1.net/hub/858343/hubfs/Coca-Cola%20zero%20sugar%20can.jpg?width=1000&height=667&name=Coca-Cola%20zero%20sugar%20can.jpg)
Coca-Cola transitioned away from its traditional brand architecture & is streamlined its trademark brand portfolio into a cohesive one-brand strategy.
Rebranding sugar and calories - and when No really means No
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Coca-Cola Perfection of Perfection :: Behance
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Minute Maid unveils a new, vibrant look in first-ever global
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Zero Sugar, Two Choices: What's the difference between Coke Zero
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Insight: Coca-Cola and McDonald's left Russia. Their brands stayed
Coca-Cola No Sugar rebrands to Coca-Cola Zero Sugar
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Coca-Cola's Focus on Healthier Drinks Pays Off - Bloomberg
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Coca-Cola Zero rebrands to Coca-Cola Zero Sugar
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Lessons from History: Change the brand, not the recipe - Investors