A Closer Look at the Rebranding of Coca-Cola Zero

Coca-Cola transitioned away from its traditional brand architecture & is streamlined its trademark brand portfolio into a cohesive one-brand strategy.

Rebranding sugar and calories - and when No really means No

Coca-Cola Perfection of Perfection :: Behance

Minute Maid unveils a new, vibrant look in first-ever global

Zero Sugar, Two Choices: What's the difference between Coke Zero

Insight: Coca-Cola and McDonald's left Russia. Their brands stayed

Coca-Cola No Sugar rebrands to Coca-Cola Zero Sugar

Coca-Cola's Focus on Healthier Drinks Pays Off - Bloomberg

Coca-Cola Zero rebrands to Coca-Cola Zero Sugar

Lessons from History: Change the brand, not the recipe - Investors