Certified Financial Planner (CFP)

Learn about what a Certified Financial Planner (CFP) is and does. Also, find out how much it costs to hire one and how to select the right one.
The AUM acronym stands for “Assets Under Management.” It refers to the total market value of assets being managed by an investment advisor or financial institution, either from one client or many. To define AUM precisely, the exact definition of AUM varies by institution; some include bank deposits, mutual funds, and cash in their computation, while others only consider the discretionary funds that investors have given an advisor to trade on their behalf. AUM fluctuates as the value of the assets managed changes with market performance.

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