Campari Soda's Redesign Doubles Down On An Icon Dieline - Design, Branding & Packaging Inspiration
Refreshing such a longstanding and storied brand can be tricky—change too much, and you lose the established familiarity and alienate longtime fans. But an occasional refresh is required for nearly every brand, one that feels modern but says we still play the hits.
![](https://www.mohd.it/wp-content/uploads/2022/03/poster-Campari-4-1024x650.jpg)
The Campari Soda bottle: an eternal design icon. - Mohd
Visual Arts of The Liquid Packaging, PDF, Anheuser Busch
![](https://mir-s3-cdn-cf.behance.net/projects/404/7c920681591467.Y3JvcCwxMjUwLDk3NywwLDA.jpg)
Campari Soda Projects :: Photos, videos, logos, illustrations and branding :: Behance
Are Ribbed Glass Bottles The New Thing? Campari Says 'Yes
![](https://centaur-wp.s3.eu-central-1.amazonaws.com/designweek/prod/content/uploads/2023/05/30170316/Banner-Image-21.jpg)
Campari looks to Milanese architecture for its new brand identity - Design Week
![](https://cdn.dribbble.com/userupload/7429463/file/original-6cb00936b629780b4410b03bea18c4bf.png?resize=400x0)
Campari Soda x Dolly Noire by davide pagliardini on Dribbble
Are Ribbed Glass Bottles The New Thing? Campari Says 'Yes
![](https://www.duetsblog.com/files/2017/09/36480544192_64074ae9e5_h-1024x660.jpg)
A Kind Demand Letter? Stranger Things Have Happened (Apologies)
![](https://i.pinimg.com/originals/bc/3d/d3/bc3dd3dc1f54f31ec49a6abb8b670ee0.png)
Refreshing Redesigned Packaging for Feel Good Drinks
![](https://imageapi.cambiaste.com/api/lotto/immagine/189830/0/800.jpg)
Campari Soda's Redesign Doubles Down On An Icon Dieline, 58% OFF