Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing

Learn how this Denmark brand became a household name through its marketing efforts.

Lego's Julia Goldin Has Mastered Building Brands

Brand building and creativity key to the LEGO Group's marketing

Brick Buildings: 40 Clever & Creative Ideas to Make from Classic Lego (Brick Builds Series): Hall, Kevin: 9781438010922: : Books

5 modern marketing strategies from legacy retail brands

Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing

A Toy Story: LEGO, Aristotle, and the Business of Play” – Todd Weir

How Lego is maintaining it's dominance in Australia after 60 years

Brand building and creativity key to the LEGO Group's marketing

The Toy Industry Giant - Marketing Strategies of LEGO

Building Beyond Bricks: My Journey from Lego to Legacy

LEGO: The Building Blocks of a Modern-Day Superbrand

Learning More About Creativity And Innovation From LEGO — Smashing Magazine

Lego: Building Blocks That Build Quality Play

Building a Playful Brand, Brick by Brick: The History of Lego Marketing