Uncle Ben's rice changes name to more 'equitable' brand
![Uncle Ben's rice changes name to more 'equitable' brand](https://ichef.bbci.co.uk/news/1024/branded_news/FB29/production/_114579246_gettyimages-1250298275.jpg)
Products will be labelled Ben's Original and will no longer show the bow-tied black man on packaging.
Products will be labelled Ben's Original and will no longer show the bow-tied black man on packaging.
![](https://i.cbc.ca/1.5735207.1600865319!/cpImage/httpImage/uncle-ben-rice.jpg)
Rice brand Uncle Ben's changing name and logo because of racist
![](https://www.telegraph.co.uk/content/dam/business/2020/09/23/TELEMMGLPICT000240088868_trans_NvBQzQNjv4Bq900leoZVuq6ru6F43OqP_jlaTMTxUhlzF8Rkw038U-A.jpeg)
Mars drops Uncle Ben's brand after racial stereotyping backlash
![](https://media.bizj.us/view/img/11862037/unclebensrice*1200xx3024-3024-504-0.jpg)
Uncle Ben's brand dropped by Mars for promoting racial stereotype
![](https://dma0ixu6zshxu.cloudfront.net/wp-content/uploads/20200924102107/0920-Uncle-Bens-GT.jpg)
Uncle Ben's rice to be renamed after facing 'racism' backlash
![](https://cdn.trendhunterstatic.com/thumbs/bens-original.jpeg?auto=webp)
Inclusive Rebranded Rice Products : Ben's Original
![](https://hips.hearstapps.com/hmg-prod/images/brandname-changes-1594822781.jpg?crop=1xw:0.5625xh;center,top&resize=1200:*)
Food Brands Are Finally Changing Their Racist Mascots—But Is It
![](https://www.bubblestranslation.com/wp-content/uploads/uncle-bens-rebrand.png)
2020 Marketing Trends: Refine your International Marketing
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Uncle Ben's rice to 'evolve' brand as Aunt Jemima name axed
![](https://www.miamiherald.com/latest-news/tv9pf4/picture1609578/alternates/FREE_1140/18bens.source.prod_affiliate.56.jpg)
Uncle Ben's brand rice new name change, logo to fight racism
![](https://editorial.designtaxi.com/editorial-images/news-Bens240920/Uncle-Ben-Original-Rebrand-1.png)
Uncle Ben's Unveils New Name & Logo To Step Away From Racist
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/743/cached.offlinehbpl.hbpl.co.uk/news/SUC/cdn.i.haymarketmedia-1_2.jpg)
Mars rebrands Uncle Ben's to remove 'inequities' associated with
![](https://c8.alamy.com/comp/2C2KC2B/new-york-united-states-17th-june-2020-uncle-bens-owner-mars-is-planning-to-change-brand-identity-in-response-to-blm-movement-uncle-bens-products-seen-on-shelves-of-foodtown-supermarket-in-the-bronx-in-new-york-on-june-17-2020-companies-work-to-make-progress-toward-racial-equality-through-several-initiatives-including-changing-how-brand-names-reflect-current-realities-photo-by-lev-radinsipa-usa-credit-sipa-usaalamy-live-news-2C2KC2B.jpg)
Uncle bens hi-res stock photography and images - Page 2 - Alamy
Uncle Ben's rice gets a new name after racial stereotype row
![](https://c8.alamy.com/comp/2G64366/uncle-bens-rice-box-boil-in-bag-2G64366.jpg)
Box uncle bens rice hi-res stock photography and images - Alamy