Global success of Barbie film drives up sales at Mattel
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US toymaker says strong quarter reflects strategy to expand entertainment offering
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Barbie toy sales shoot up 25% after film's release
![](https://upload.wikimedia.org/wikipedia/en/0/0b/Barbie_2023_poster.jpg)
Barbie (film) - Wikipedia
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See Mattel's 'Barbie' movie dolls that have become instant collectibles
Thanks to “Barbie” movie topping 2023 box office, Mattel is thriving as Hasbro cuts 1,100 jobs
![](https://static1.businesstimes.com.sg/s3fs-public/articles/2023/10/26/bt20231026barbie_1.jpg)
Mattel tops estimates, with 'Barbie' sending doll sales up 24%, Companies & Markets - THE BUSINESS TIMES
Mattel bets on Barbie revival, posts surprise quarterly profit - The Jerusalem Post
![](https://www.junglescout.com/wp-content/uploads/2023/07/Screenshot-2023-07-24-at-12.00.12-PM-1024x1006.png)
Market Watch: The Barbie Movie Sparks a Sales Boom on - Jungle Scout
Mattel's Hollywood ambitions go beyond the 'Barbie' movie
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How Barbie has sustained as one of the most successful toy brands of all time, Analysis
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We're All Living in Barbie's World (of Marketing Genius)
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Mattel to make 'American Girl' movie after 'Barbie' success
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Global success of Barbie film drives up sales at Mattel, Business
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Barbie' Movie Is About More Than Selling Dolls for Mattel