Barbie Marketing: Warner Bros. Has Made It a Barbie World

Mattel's 'Barbie' is a hit. Retailers and restaurants want in

Barbie fans react in horror to 'terrifying' Dubai marketing stunt: 'I think I'd go into cardiac arrest

Barbie Movie Takes Over Roku With Barbie Dreamhouse in Roku City – The Hollywood Reporter

Mattel Announces New Product Collection to Celebrate the Upcoming Movie, Barbie™

UNVEILING THE BARBIE-CORE MOVEMENT: HOW WARNER BROS. MASTERED THE ART OF MARKETING

A pink, glittery, existential dance party': Barbie movie marketing machine kicks off global tour, Barbie

Barbie movie: How the marketing campaign has got everyone talking

Barbie movie: Bloomingdale's, Gap, Aldo bank on pink merchandise

How did Barbie do it? Warner's head of marketing on creating a 'pink movement', Barbie

BARBIE - BARBIE - Integrated Campaign

Barbie' marketing goes way outside the box — an indication of more to come? : NPR

Unveiling the Barbie Marketing Campaign: A Strategic Approach to Empowerment and Brand Engagement — TAVO Media Group

Behind the Barbie mania: The strategy that turned the world pink

All the Barbie Partnerships, From Crocs to Burger King