Author Colleen Hoover's word-of-mouth success

Colleen Hoover’s years as a published — and self-published — fiction writer have been one long, pleasant surprise.
Colleen Hoover’s years as a published — and self-published — fiction writer have been one long, pleasant surprise. The Texas-based Hoover broke through in January 2012 when she released her novel “Slammed” through an .com program. It became a showcase for how an author in the Internet age can succeed through luck and worth of mouth. Now, her novel “It Ends With Us,” which was first published in 2016, has been selling tens of thousands of copies a week and topping bestseller lists — thanks largely to its popularity on #BookTok. That's the TikTok niche where young readers talk up their favorite works.

Behind the Colleen Hoover Marketing Campaign

Author Colleen Hoover's word-of-mouth success –

Why Colleen Hoover Has Been Dominating the Charts – Books of Brilliance

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Colleen Hoover discusses her astonishing, accidental literary success — and what it's led to

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Colleen Hoover, The Novelist Who Is Ruling The Bestseller List. - Asiana Times

Colleen Hoover talks about the book world, writing habits and the 'It Ends With Us' movie

Author Colleen Hoover's word-of-mouth success – NewsNation

Author Colleen Hoover's word-of-mouth success –

Author Colleen Hoover's word-of-mouth success