P&G Acquired First Aid Beauty for an Estimated $250 Million

First Aid Beauty is the latest skin-care brand to become a part of the Procter & Gamble Beauty portolfio, and a new launch is expected in August.
First Aid Beauty is the latest skin-care brand to become a part of the Procter & Gamble Beauty portolfio, and a new launch is expected in August.

Procter & Gamble snaps up First Aid Beauty for approx. US$250 million - Global Cosmetics News

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A multi-action, youth restoring eye cream. The rich, soothing formulation delivers 5 benefits in one by helping to smooth, brighten, hydrate, correct & protect the delicate eye area. 5 in 1 Eye Cream is packed with active ingredients that help to keep the eye area looking youthful and radiant. Homeostatine, a complex of two natural ingredients, along with Advanced Peptides help improve the appearance of lines and wrinkles.

First Aid Beauty 5 in 1 Eye Cream 0.5oz

P&G Aims to Boost Prestige Skin Care with First Aid Beauty Acquisition

P&G acquires FAB skin care - Cincinnati Business Courier

Support Israel Allegations Surrounding First Aid Beauty: A Deep Dive - Mayniaga

P&G Global Sustainability Report 2007 - Procter & Gamble

5 Benefits: A multi-action, youth-restoring eye cream that delivers 5 benefits by helping to smooth, brighten, hydrate, correct and protect the

First Aid Beauty 5 in 1 Eye Cream: Multi Action Anti Aging Eye Cream for Dry Sensitive Skin. Great for All Skin Types. (0.5 Ounce)

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