Pilot Nespresso Café: A Premium Coffee Shop Experience, 2015-04-30

Nespresso launched a pilot Nespresso Café in the famous Mariahilferstrasse, as part of a joint venture with super premium food caterer DO&CO. This new café boutique concept combines a premium coffee shop and take-away service with the Nespresso Cube, an automated retail solution for the convenient purchasing of Nespresso coffee sleeves, bringing an exclusive and personalised luxury experience to consumers. "The Nespresso Café is the latest in our pipeline of retail and service innovations. It is a true embodiment of our brand. Not only can . . .
This new café boutique concept combines a premium coffee shop and take-away service with the Nespresso Cube, an automated retail solution for the convenient purchasing of Nespresso coffee sleeves, bringing an exclusive and personalized luxury experience to consumers.

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