7UP rebrands with fresh look that is all about being uplifting
![7UP rebrands with fresh look that is all about being uplifting](https://static.dezeen.com/uploads/2023/03/7up-rebrands-uplifting-pepsico_dezeen_2364_sq_14.jpg)
Beverage company PepsiCo has unveiled new branding for soft drink 7Up, which aims to reinforce the uplifting nature of the brand.
![](https://www.nogarlicnoonions.com/images/uploads/NEWS/7up_2014_logo_detail_official.png)
7Up's international rebrand seeks to uplift consumers
![](https://static.dezeen.com/uploads/2023/03/7up-rebrands-uplifting-pepsico_dezeen_2364_hero_14.jpg)
7UP rebrands with fresh look that is all about being uplifting
7UP's Revitalisation: logo refresh, green shades, positive moments
![](https://i0.wp.com/brandingforum.org/wp-content/uploads/2023/07/7UP_CoolBox_Activation_01-scaled.jpg?fit=2560%2C1440&ssl=1)
7UP Zero Sugar Unveils Its Sensational New Pop-up Series to
![](https://fox59.com/wp-content/uploads/sites/21/2023/01/Starry_Lemon_Lime_Soda_cans.jpg?strip=1)
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The Most Powerful Logo Redesigns
![](https://admin.itsnicethat.com/images/-oKmcNlurjXFwEmtl7OZvMbinJE=/237720/width-1440/pepsico-design-and-innovation-team-7up-graphic-design-itsnicethat-02.jpg)
7Up's first “major” brand overhaul in over seven years is punchy, but
![](https://brandstruck.co/wp-content/uploads/2017/01/7up-brand-strategy-positioning.png)
7up BrandStruck: Brand Strategy / Positioning Case Studies
7up BrandStruck: Brand Strategy / Positioning Case Studies
![](https://images.fastcompany.net/image/upload/w_1280,f_jpg,q_auto,fl_lossy/wp-cms/uploads/2023/02/2g-90852045-7-up-redesign.gif)
7Up's new look is a delightful refresh on a classic logo
![](https://www.martinorton.com/wp-content/uploads/2023/04/fanta-2023-rebrand-1.webp)
Fanta's 2023 Rebrand: A Bold New Look for the Iconic Soda
![](https://www.brandknewmag.com/wp-content/uploads/2023/02/fotor_2023-2-25_12_14_52.png)
7Up's new look is a delightful refresh on a classic logo
Agency Masala on Instagram: @pepsico gave the freshest rebrand to