5m marketing campaign for PG Tips

PG tips, the tea brand from Unilever UK, is supporting the recent revamp of its entire range with the launch of a new £5 million campaign. With the tagline ‘Keep It Tea’ the campaign will remind consumers of the continued cultural relevance of tea and its power to keep them grounded in a crazy world of fakery and superficiality. The creative advertising will see PG tips’ iconic Monkey unleashed from the kitchen, into the real

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