Greenpeace victory - LEGO ends Shell promotion link
![Greenpeace victory - LEGO ends Shell promotion link](https://theecologist.org/sites/default/files/styles/inline_l/public/NG_media/385235.jpg?itok=IIgzHwmK)
Following a 1 million signature Greenpeace petition, LEGO has pledged not to renew a 50-year link with the oil company Shell. The move comes as Shell bids to renew its Arctic drilling in 2015, and following revelations that it is trying to dilute environmental regulation in Arctic waters.
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Lego ends Shell collaboration after Greenpeace protest video goes viral - NZ Herald
Lego ends marketing deal with Shell after Greenpeace campaign - The Globe and Mail
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How did Greenpeace get LEGO to ditch Shell play sets?
Shell's Eco-Friendly Fairy Tale Ends in Canada: Greenpeace Waves Magic Wand – Royal Dutch Shell Plc .com
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LEGO Caught Between Environmentalists And Oil Company
![](http://www.inquiriesjournal.com/imgs/1200x1200/crop/article-images/uid-3881-1474408026/0187ad.jpg)
An Analysis of LEGO's Response to an Attack on its Partnership with Royal Dutch Shell - Inquiries Journal
![](https://www.adweek.com/wp-content/uploads/files/news_article/lego-hed-2014.jpg)
Greenpeace Targets Lego for Shell Partnership in New Campaign
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Case Analysis Lego A The Crisis
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How is Lego handling Greenpeace's pressure over Shell partnership?
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Greenpeace sent minifigures to climb Legoland Windsor's oil rig as a protest this morning : r/lego
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Lego cuts ties with Shell after Greenpeace campaign – Eye on the Arctic
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Greenpeace gets LEGO to dump Shell
![](https://www.greenpeace.org/static/planet4-international-stateless/2014/10/e6c06b63-gp0stohrv_medium_res.jpg)
How LEGO got awesome to #SaveTheArctic - Greenpeace International