Greenpeace victory - LEGO ends Shell promotion link

Following a 1 million signature Greenpeace petition, LEGO has pledged not to renew a 50-year link with the oil company Shell. The move comes as Shell bids to renew its Arctic drilling in 2015, and following revelations that it is trying to dilute environmental regulation in Arctic waters.

Lego ends Shell collaboration after Greenpeace protest video goes viral - NZ Herald

Lego ends marketing deal with Shell after Greenpeace campaign - The Globe and Mail

How did Greenpeace get LEGO to ditch Shell play sets?

Shell's Eco-Friendly Fairy Tale Ends in Canada: Greenpeace Waves Magic Wand – Royal Dutch Shell Plc .com

LEGO Caught Between Environmentalists And Oil Company

An Analysis of LEGO's Response to an Attack on its Partnership with Royal Dutch Shell - Inquiries Journal

Greenpeace Targets Lego for Shell Partnership in New Campaign

Case Analysis Lego A The Crisis

How is Lego handling Greenpeace's pressure over Shell partnership?

Greenpeace sent minifigures to climb Legoland Windsor's oil rig as a protest this morning : r/lego

Lego cuts ties with Shell after Greenpeace campaign – Eye on the Arctic

Greenpeace gets LEGO to dump Shell

How LEGO got awesome to #SaveTheArctic - Greenpeace International